Although Paula decided upon illustration she was frustrated as she could never do the typography on her projects, she would come up with a concept and then try to illustrate it but never liked the finished outcome. Scher decided to go on to major in Illustration and had a teacher called Stanislaw Zagorski, who she feels influenced her whole life. Scher then started to veer towards illustration over graphic design because she felt her work was too ‘sloppy’ and didn’t like arranging Helvetica on a set grid. “I went to college thinking I was going to be a painter, but I couldn’t really draw, so I tried other things…It seemed like I wasn’t good at anything, but then…I discovered graphic design.” - Paula Scher Paula was also taught the the Swiss International Style of typography, Helvetica on a grid. She would carry out tasks such as moving a black square around a white page to study form and visual messages. He gave her Basel basics which involved looking at layout and shape. At this time her teacher was Stephen Tarantal who was a painter and designer. In this course Paula did a lot of problem solving projects and created lots of abstract pieces using different symbols and shapes. At this time Scher felt that she couldn't draw well but soon learnt to illustrate her different concepts well with type.ĭuring her time at Tyler, Scher loved experimenting with drawing, painting and printmaking, but feels that she didn't find her own style until she did a course called Graphic Design in her junior year. "When I was in high school, I took weekend art classes at Corcoran College of Art + Design, but I kept that to myself because it wasn’t a cool thing to do." - Paula ScherĪfter high school Paula Scher followed her passion for art and design and attended the Tyler School of Art in Elkins Park Pennsylvania. Paula’s love for art and design meant that she quickly became the school’s publicity chairman and made all the advertising posters for events such as school dances. She also took weekend art classes at Corcoran College of Art and Design. Scher attended high school in Washington where she was the ‘school artist’, and would make her friends paper dolls and comic strips. Paula certainly ignored her mother’s comments and went on to have an amazing career.
PAULA TSUI 1984 ALBUM PROFESSIONAL
When Paula told her mum she had plans to go to New York and become a professional designer her mum simply replied ‘Don’t do anything like that, it sounds like it takes talent.’. Scher’s Mother was also skeptical of the idea of Paula attending an art school and made her finish a teaching certificate so she would have something to fall back on if her career in design didn't work out. Although Paula’s father was opposed to the idea of her attending the Tyler School of Art she took a lot of inspiration from him and he was the main reason she later really got into painting maps. Scher says she can remember him working on it in the basement of their house. Her father was also an inventor and created a device called ‘stereo templates’, which is used a lot in Google Maps. There were no other artists in Scher’s family and her father, who was a photo-grammetric engineer and made all the government maps, was at first against Paula going to Art School. I didn’t know what a designer was - yet." - Paula Scher When I got to be older and realized I wasn’t a beauty, I decided I wanted to be an artist. "As a child I wanted to be a singer, dancer, piano-player and bare back rider. She remembers as a small child always being aware of design and how she recalls seeing an early cover for South Pacific and wondering why the faces were cropped off in an odd shape. Even now Paula feels that drawing and painting allows her to escape from everyday life and gives her a sense of satisfaction. Paula was always interested in design and as a child she would use drawing as a reason to go off to her room and spend some alone time. Paula also became the first female Principle at the New York office of the Pentagram design consultancy in 1991. Since then Scher has developed her work through design, painting and educating and is widely known for pushing the boundaries of design. She was born in Virginia on October 6th 1948 and grew up in Philadelphia and Washington. Paula Scher has been a huge part of graphic design for over 30 years now. Paula Scher Essay Paula Scher Designer, Artist & Educator
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